FOR PRODUCT DEVELOPMENT TEAMS

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For more than 20 years, Parabella has worked with medical device, biotech and life science companies to introduce and differentiate their products. By analyzing the market and buyer perceptions, we help product development teams position products for success.

FOR SALES TEAMS

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Focus on prospects who are likely to buy. Parabella can segment your prospects, not by who they are, but how they think, and build customized pathways to help shorten the sales cycle.

FOR MARKETING TEAMS

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Companies in fast-growing industries need to scale quickly and cost-effectively. Parabella helps marketing teams, from process development to marketing strategy to creative output, in order to create an efficient marketing machine.

 

 
I worked with Lisa and Carol to craft a Voice of the Customer study, at my former company. The study was not only well-designed and executed but also the recommendations fit the resources of our company. The resulting action items were doable and helped improve our customer experience.
— Ms. Perzanowski, North America Marketing, Philips Lighting Horticulture LED