Research and Analysis

Research

  • Secondary research

  • Primary research

Analysis

  • Industry, regulatory and competitive landscape

  • Demand analysis

  • Target audience identification

  • SWOT and quadrant analyses

  • Blue ocean-style mapping and positioning

  • Stage/gate recommendations

Strategy

  • Product benefits

  • Unique value proposition

  • Branding and positioning

  • Staged product launch plan

  • Product launch marketing strategy

Implementation

  • Key messaging

  • User documentation

  • Marketing collateral

  • Sales training materials

  • Launch schedule